For our narrative part of the video we have filmed in many different locations. We have decided that the video will be set in an urban environment, and decided to use places which reflect that.
We have filmed at an underpass, a car park and an embankment close to the city center. Those locations were used mostly for the scenes which show the violent nature of the main character.
For the therapist scene we decided to film in school. We have booked a meeting room, which we used as the therapy room, and the reception area which fortunately was right next to the room, to film the character signing in and waiting for his appointment.
As for the performance we have decided to stick with a studio setting, which we noticed was common for performance videos when doing our research. We have used a drama room in our school.
For the therapist scene we decided to dress Tanisha in business wear, to make her look professional. This helps the audience in identifying her character as a therapist.
This is the costume in which we see the main character at the beginning of the music video. The dark colours (mostly black) reinforce the problems he is facing, such as his violent nature. The colour red on the t-shirt can signify danger from his side, and helps the audience to identify him as the violent guy in the scene.
When going to his therapy session to get help, the character changes his appearance. He’s wearing less black, therefore creating the illusion of him coming to terms with his problem, and helping the audience identify that he wants to change. The grey colour also could signify balance, as it’s a cool, neutral, giving the audience and impression of a changed mindset.
After the main character receives the receipt, he gets his medication. This makes the video more believable and realistic. For the tablets we have used Tic Tacs, which we put in an old medication bottle.
In order to make it clear that the main character need medication to deal with his problems, and to make it more believable, Jake has made a fake prescription receipt. It has a few references to the video, such as the logo/name of the pharmacy, DRK, which is a short for Dark; links back to the title of the song we chose, Dark Necessities. Another reference is in the doctor’s name: Dr. D Necess.
Before filming, we had to complete a lot of research. We have therefore decided to split certain task between us. Each of us got two areas. Here’s how we split the six areas:
Martyna: Camera Shots, Angles and Movements + Lighting
Tanisha: Costumes + Target Audience
Jake: Typography + Editing Techniques
Lauren: Location + Props