Mini Task Evaluation – Reverse Lip Sync

During the filming of the task we had trouble in getting the reversed lyrics right, so when we flipped the video to be forward, some of the lyrics don’t match. We decided as a group to write out the reversed song phonetically to make it easier for the actress to sing it, however that was still difficult. I will not use this technique in my final video, as it would be too difficult for the performers, and would most likely just not work out.

Reverse Lip Sync – Guide

  1. First choose a song you want to use and download it – we chose Airplanes by B.O.B.
  2. Open it up in Adobe Audition, picking the part of the song you want to use, like the chorus.
  3. When your audio is ready, film the scene, with the actor/actress lip syncing or singing the reversed audio.
  4. After filming, open up Premiere Pro and import the original audio, and the footage.
  5. Right click on the clip and select the “Speed/Duration” option from the menu.
  6. Select “Reverse Speed” and click “OK”.
  7. All that’s left to do is to match the original audio with the reversed footage, making sure that it matches.

Focus Group Conclusion

Everyone who took part in our focus group preferred Mr Brightside by The Killers. They have said that … However, because we wanted to focus more on the rock genre, as well as not focus purely on love in our video, which we would have to if we picked Mr Brightside, we decided to use Dark Necessities by Red Hot Chili Peppers instead. Dark Necessities not only fit into the intended genre more, but it also gave us a more open field when constructing the narrative, as the lyrics were not as literal as in Mr Brightside.

Slow Motion Lip Sync – Guide

Slow motion lip syncing is a technique where the video appears to be shot in slow motion, however, the singer’s lips are perfectly in sync. It can be achieved in a few easy steps:

  1. Get hold of a track (mp3).
  2. Import it into Adobe Audition.
  3. When imported, it will come as audio and video; delete the video.
  4. Delete majority of the audio, leaving at least 5 seconds before the part you want to use.
  5. Delete to the point you want it to last to.
  6. Click on Effects, Time and Pitch, and Stretch and Pitch (Process).
  7. Speed the song up to the point you want (for our video, the original lasted for 90s, ad we sped it up to 60s).
  8. When the audio is ready, export it and go shoot the video. The song will be sped up, so that later when put back to the original length, it will appear as if the video is slow, but the lip syncing will be normal.

A good example of an existing music video that uses this technique is Yellow by Coldplay. In the video, the lead singer is walking along a beach singing the song, but he is walking in slow motion. We can also notice that the video is slowed down by looking at the waves in the background.

yellow

 

Focus Group Plan

Group and Location

7 participants (Sixth Formers)

Recruit in groups of 2, 2 and 3.

Using the MTG room on Tuesday the 15th

Setup: 11.10 – 12:00

Interview: 12:00 – 12:50

Roles

  • Jake: Moderator
  • Martyna: Assistant Moderator
  • Tanisha: Tech
  • Lauren: Intro-Outro

Seating

We’ve chosen to seat our participants around a circular table to make them feel as comfortable as possible. This way, everyone is included in the interview. Our group will be spread around the table to avoid potential intimidation, which will result in much more honest, accurate answers from our participants.

Brief plan

  • Room setup
  • Meet our participants and introduce them to what’s going to happen (brief)
  • Take the participants to the meeting room
  • Question participants in regards to the song titles alone
  • Hand each participant a copy of the lyrics, with time to read
  • Followed by questions about the lyrics
  • Play the entire song accompanied by the lyrics on paper
  • Open questions about the music i.e. have their original perceptions of the song changed after hearing it?
  • Repeat with the second song
  • Debrief the participants about the interview
  • Inform them that they’re entitled to see the finished project later on in the year

Questions

Bold – Moderator

Italics – Assistant Moderator

  1. Do any of you know the band?

What genre do you think the band fall into? Based on your preconceptions of the band, what do you imagine their image to be?

2. Have any of you heard the song before?

Who do you think the band’s audience are?

3. Do you have any existing impressions of the song based on the title alone?

What makes you think that?

**Introducing the idea of lyrics on paper, allow them to read through the lyrics**

4. Based on the lyrics alone, what do you think the song is about?

What makes you think that? Are there any particular words that convey this for you? (Connotations)

5. Do you picture the song to have a music video that is more: narrative, performance based or a mixture of both?

What makes you think this? Can you elaborate on this point? How do you picture the narrative to play out?

6. Based on the lyrics, what do you imagine the general theme of the song to be?

Why? What makes you think this?

**Play the full song with brief time to collect thoughts**

7. Since hearing the song, have your perceptions of the band’s image changed in any way?

What makes you think this?

8. After hearing the song, what do you now think it’s about?

What makes you say this? Why has your view changed since hearing the song?

9. Since hearing the song, do you picture it to have a music video that is more: narrative, performance based or a mixture of both?

What makes you say this? Why?

10. Based on the audio, what do you imagine the general theme of the song to be?

Why? What makes you think this?

11. After hearing the song, has your perception of the target audience changed?

Why? What makes you say this?

**Repeat the process for the second song**

**Debriefing ( confidentiality/anonymity, exclusive access to the finished video)**

Deciding on a Song

Before we settled for the two final songs to use in our Focus Group, we had a big list of songs, and had to narrow it down. We have therefore decided to use a rating system. We listened to each song and rated it on a scale of 1-5, 1 being not good, and 5 being good in terms of using it for the music video. Here is the list and my rating of the songs:

1. Anyway – Huntar 2/5
2. Not Today – Imagine Dragons 2/5
3. Unsteady – X Ambassadors 3/5
4. Girls – The 1975 3/5
5. Sunshine Song – Candle Thieves 2/5
6. Up and Up – Coldplay 3/5
7. Mr Brightside – The Killers 4/5
8. Use Somebody – Kings of Leon 4/5
9. History – 1D 0/5
10. Teenage Dirtbag – Wheatus 3/5
11. Dark Necessities – RHCP 4/5
12. All the Small Things – Blink 128 3/5
13. City of Blinding Lights – U2 4/5
14. I Lived – One Republic 3/5
15. Dani California – RHCP 4/5

The songs we settled for are Dark Necessities by the Red Hot Chili Peppers and Mr Brightside by The Killers.